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SONY Joins C2PA to Curb Prevalence of Misinformation and Scale Transparency

SONY Joins C2PA to Curb Prevalence of Misinformation and Scale Transparency

C2PA's founding members include Adobe, Arm, BBC, Intel, Microsoft, and Truepic, as well as Twitter

Sony Corporation has announced that it has joined the Coalition for Content Provenance and Authenticity (C2PA). C2PA was formed to address the prevalence of mis/disinformation and to scale transparency and trust in online content, Sony’s deep expertise in the hardware space will be invaluable in accelerating progress toward global adoption of the technical standard for digital provenance.

“We are incredibly excited to welcome Sony to the C2PA as we pursue a robust, lasting and industry-wide standard to combat mis/disinformation online,” said Andrew Jenks, C2PA Chair. “The C2PA’s new technical specification is the blueprint for digital content provenance, and we believe Sony’s deep expertise, expansive reach, and support will help us continue our efforts to effectively scale an end-to-end global standard across the content ecosystem.”

Sony joins C2PA's founding members including Adobe, Arm, BBC, Intel, Microsoft, and Truepic, as well as Twitter. The C2PA recently released the world’s first industry-standard specification for content provenance to promote widespread adoption of tools to identify the source and history of digital content.


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