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The Silicon Review Asia

An Interview with Debasis Samanta, Healthism CEO: ‘Our Aim is to Become a Predictive Healthcare Platform Using ML/AI and We’re Right on the Track with our Execution Plan for the Next 5 Years’

The Silicon Review
September, 2019


“We provide medical care day-to-day greater than three,50,000 members and by way of the end of this monetary year, we intend day-to-day acquire approximately one million contributors.”

Consumers’ yearning for convenience has spurred enormous boom for the healthcare enterprise during the last decade, lots of it pushed by means of technology. From artificial intelligence (AI) and telehealth to augmented reality (AR) and related scientific gadgets, tech improvements have added more flexibility and accessibility to healthcare, furthering this craving for comfort and enhancing the patient enjoy within the manner.

In light of the foregoing, we’re thrilled to present Healthism.

Healthism is launched with the intent to enhance people’shealth and standard nicely-being. The company offers multiple answers to make best healthcare reachable and smooth. multiple healthcare centric offerings are bundled up underneath the logo name Healthism. the adventure has already began with a privilege healthcare card. The reason of the card is to lower the everyday healthcare expenditure of the customers. the annual club card may be sold at a rate of INR 999 and the consumer can avail discounts at diverse associate medical touchpoints. In effect the consumer saves on clinical expenditure which is not protected by means of insurance policies. the opposite services include health practitioner appointment reserving, scientific file protection, medicinal drug transport and so on.

The company was incorporated in 2016 and is headquartered in Mumbai. It has second office in Ahmedabad.

Debasis Samanta, Healthism CEO, spoke exclusively to The Silicon Review. Below is an excerpt.

Q. Can you brief us about the history of your company?

We released Healthism subscription card with reason to help human beings to lessen their healthcare charges. Healthism focuses generally on expenses that aren't included through Mediclaim/medical insurance, just like the cost of medicines, diagnostic exams, dental care, pathology tests and many others. now not just that, Healthism additionally enables customers shop cash on gyms, spas, and wellness centers.

In addition, a whole own family can experience the benefits of the Healthism Card and avail appealing discounts across 50,000+ healthcare companions. along with the subscription version, we have launched reserving of medical doctors appointment and lab exams and so forth. we are running with all of the countrywide brands like Thyrocare, town, Apollo Pharmacy, SRL and so forth.

Currently, Healthism became the respectable fitness care accomplice for Mumbai Police. Healthism-Mumbai Police co-branded fitness financial savings card was launched by using Honble chief Minister of Maharashtra, Mr. Devendra Fadnavis.

Currently, we offer clinical desires every day greater than three,50,000 members and by the stop of this economic yr, we intend everyday acquire about 1,000,000 participants.

Going ahead, we are upgrading to a prepaid card for healthcare bills in collaboration with a main financial institution. this would permit us to offer a couple of modern organization merchandise focused on healthcare centers. ultimately, our intention is to come to be a predictive healthcare platform the use of system mastering and AI and we're proper at the track with our execution plan for the following five years.


Q. There may be not anything more critical for a a hit small commercial enterprise than a well-defined undertaking and imaginative and prescient statements. can you provide an explanation for your M&V statements in brief?

Our imaginative and prescient is to broaden services and products that could truly impact humanss lives in a tremendous manner. This inspires us to take quantum leaps and no longer just toddler steps.

With the brand Healthism, our assignment is to attain out and effect the lives of 20 crore Indians with our modern products and services, focused at the healthcare transport area, inside the subsequent 5 years with a mix of online and offline techniques.

Q. What were the biggest initial hurdles to building your business and how did you overcome them?

The first hurdle was getting people to understand the product and the benefits it has to offer.

Secondly, we had a difficult time building our group. to begin with, we tried to rope in high fliers they really stated no due to the fact they could not see the ability of the product. Then we changed our approach and focussed greater on the attitude of the candidates and less at the ability set and value of experience. They have been trained in-house and we find this has worked thoroughly for us. Our 0.33 hurdle turned into handling ok funding. to begin with, we installed our own cash and a few friends and loved ones additionally chipped inAs first-generation marketers we didnt have lots revel in in going for walks or scaling a business, however we had extra than 12 years of work experience wherein we had released merchandise and also labored in a comparable form of begin-up surroundings. consequently, we had a belief that the initial days would be difficult to preserve but now not not possible. finally, multiple investors who had acknowledged us in a expert capacity came on board and were followed via a host of traders who have come in at distinct valuations. they have got a entire understanding of the business and most have had lengthy corporate careers. nowadays, they actively take part in the strolling of the enterprise and shape a key a part of the center team.

Q. What’s the best thing that happened to you recently? Either at work or outside of it!

As cited earlier, recently we collaborated with Mumbai police and have become their official healthcare partner. Honble chief Minister of Maharashtra, Mr. Devendra Fadnavis released the scheme and advocated and felicitated us for our work. It was a proud second for everyone.

I might also like to say the fact that multiple months again we crossed the milestone of 50,000 service provider tie-ups. This makes us listing ourself as one of the leading healthcare aggregators in the united states.

Q. If you had one piece of advice to someone just starting out, what would it be?

Hold your religion; agree with in your goals, and bash on regardless. forget about the naysayers and bear in mind awful days dont last all the time. on the equal time, learn how to execute your ideas and develop them into commercial enterprise propositions. If you could execute, not anything will ever forestall you.

Q. What do you think is the most memorable moment in your career?

It is yet to come. it will in all likelihood be when we do a public listing of my employer at BSE. after which there might be many more. i've miles to move earlier than I dangle up my footwear.

Q. If not a business leader, what else you wish to be?

This is my true calling: I can only be a business leader. This is what I am meant to be!

Q. What do you hope to accomplish in the long run?

In the long run, we want to stay applicable and keep to provide the fine of the goods and offerings to our clients even as creating wealth for our investors. we might also like to actively collaborate with the authorities and other impartial establishments inside the field of healthcare to increase India as a healthier and happier kingdom.

Q. What would you say was the single most influential factor in your business’ success?

The individuality of the product and how we had been capable of execute the same is what makes us stand out. In our current version, its a win-win scenario for all of the companions. The customers are satisfied because they get to save lots, the health care facilities are satisfied due to the fact they're getting more enterprise, and Healthism is happy because its making sales from the subscription model.

Q. What other business leaders do you look up to and why?

Nobody particular, as a substitute a wide array of them! What really hobbies me is their distinctive techniques, their enterprise philosophies, and the direction corrections that they have undertaken. nearer domestic, I appearance up to and follow the advice and guidance of 3 people my co-founder, Piyush Kothari; my brother, Vikram Vats; and my mentor, Dr. Anil Paranjape.

Debasis Samanta, an Aspiring Entrepreneur: In His Own Words

I'm a primary-technology entrepreneur with an uncanny capacity to foresee future patron trends/market gaps and formulate solutions which are scalable enterprise ventures. With an intensive know-how of technology and customer behaviour and a innovative bent of mind, i am greater of a arms-on CEO and prefers to do the whole lot from ideation to implementation. I in reality desire and strive to walk-the-talk and lead from the the front.

I've worked with corporations like TDI global, Mcons group, Sarah Jahan initiatives etc. in sales, new commercial enterprise development, strategy and planning department where i've displayed an inherent ability for income and distribution and also new commercial enterprise improvement.

I am an ardent follower of traits in technology and keenly have a look at cultural and social adjustments. i'm presently going for walks a leading healthcare aggregator –

"Our vision is to develop products and services that would truly impact people’s lives in a positive way. This inspires us to take quantum leaps and not just baby steps.”


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